Date: Sunday, July 01, 2012
Start Time: 8:00 PM
Event Type: DJ Events, Canada Day, Special Events
Last Updated: May 27, 2012
Erick MorilloThere really is very little in the world of music and entertainment that Erick Morillo hasnt turned his hand to. Hes a platinum-selling artist, hes topped the charts worldwide as the producer behind Reel 2 Reals hit I Like To Move It (used in both Madagascar movies, reaching millions of viewers worldwide and covered by Will I Am in Madagascar 2) and hes been responsible for a bewildering array of dance-floor tracks including Reach, Believe, Do What You Want and I Feel Love under pseudonyms including Ministers De La Funk, The Dronez (with Harry Choo Choo Romero and Jose Nunez) and Lil Mo Ying Yang. Hes remixed everyone from Whitney Houston to Basement Jaxx and continues to run the legendary Subliminal Records house music empire. On his debut album he collaborated with Puff Daddy and Boy George alike. And on his second solo artist album hes setting his sights even higher: Weve already put the message out to Prince and 50 Cent, says Morillo from his palatial home in Miami, where he has lived for the past four years. The time is right. Dance music has been received really well, not only by people in clubs but also in the American mainstream. The success of Lady Gaga and Black Eyed Peas means that dance music is being played by MTV. The pendulum has swung back.For over a decade now, Erick has remained one of the most in-demand and instantly recognisable DJs in the world. From the instant success of his weekly Sessions parties in New York, to hosting events like the annual road-blocking Subliminal Sessions parties in Miami at Winter Music Conference, to his coveted residency at Ministry of Sound (hes still one of the only American DJs to ever hold one) and of course his now legendary Subliminal Sessions parties at Pacha, Ibiza, hell now be celebrating his 13th historic season at the club in 2010. His non-stop DJing schedule has seen him straddling the globe playing up to a whopping 30 gigs a month, particularly in the summer months where hell play from Rome and Mykonos to London and but never far from his weekly Wednesday show at Pacha, Ibiza. Hes also become a familiar television personality through his appearances on MTV and MTV Ibiza two years in a row whilst starring in a seven part series for UK TV station, Channel 4, which followed him around the world to the biggest parties and was aired to millions of viewers.Raised in Colombia, then New Jersey, Erick was weaned on a musical diet of Latin rhythms, reggae and hip-hop. He started DJing at the age of 11 and after securing himself DJ sets at several local gigs decided to take a studio engineering course at the local Centre of Media Arts. He was soon inducted into the house fraternity through his friend Marc Anthony (the Salsa King), whilst he was working with the now legendary Louie Vega and Kenny Dope Gonzalez on Ride On The Rhythm. Louies watched out for me since the beginning, he says. Indeed, last summer the duo DJd together at Pacha Ibiza for the first time in a decade. One minor detail: in the booth was a certain supermodel called Naomi Campbell and beside her was one of Ericks musical heroes, the legendary Quincy Jones. Can you believe it? Quincy Jones came to my party, grins Erick, still in shock a year later. When we saw him there, Louie and I decided to play a bunch of his classics, like Michael Jacksons Dont Stop Til You Get Enough. He told me he loved my bass lines, smiles Erick. One of the proudest days in my life.In 1997, after spending almost a year of meticulously planning everything from logos to packaging, Morillo took it that one step further and launched Subliminal Records with his production partners Harry Romero and Jose Nunez. Guided by Morillos ear and studio presence, the brand has gone on to become synonymous with a funky, soulful house sound.In 2004 Erick released his first artist album worldwide, entitled My World it featured heavyweight collaborations from the likes of Puff Daddy, DJ Rap, Terra Deva and even a reunion with the Mad Stuntman. The first single taken from the album was Break Down The Doors featuring the Audio Bullys and with its success came Ericks debut music video, featuring Erick, Audio Bullys and a cameo by his supermodel friend Naomi Campbell. Hell be returning the favour by DJing at her birthday party in the South Of France this year. Add to this a residency at Pacha NYC (where Erick is also one of the clubs share-holders), a February tour of Australia and South America (hell be at Carnival in Brazil alongside fellow house heads Luciano and Steve Angello this year), he even found himself a favorite of a certain pair of princes when performing at the Concert for Diana after-party at Londons Wembley Arena. And this is only what he's done so far.Next up is his long-awaited second album. My last record came out in 2004, he reasons. Ive already made a couple of tracks with people like Richard Grey, Eddie Thoneick and Harry Romero, he reveals, but I didnt think I had that fire before and now I have that fire again. The idea is to have a single before the summer at the very least and an album later in the year. At WMC this year, Erick will be performing at Ultra Fest where he has performed over the past five years. Its turned into a powerhouse and attracts more than 30,000 people a year, says Erick, ever the entrepreneur. Ill also be celebrating my birthday at LIV on the 27th as well as hosting a pool party at The Fontainebleau which I have to say has a bigger and better pool and an even better crowd!After that, Erick will be focusing on Ibiza again making an appearance at the Ibiza Music Summit first of all. Erick and David Guetta will appear on a panel titled Big Dog DJs: F You We're Famous, where they will discuss their global reach and appeal. IMS founder Pete Tong will moderate. Ive been asked in the past and agreed to do it with David as it felt like a good time to give back, says Erick. I realized that I could impart my knowledge of 18-20 years in the industry. Plus it will be a chance to focus on the new aspects of business in music. Indeed, Subliminal once the home of a burgeoning vinyl business empire is now entirely digital. The business of selling music has changed, he says. Erick says that Subliminal is now back with a bang, with a release schedule of two releases a month. I have a new single with Shawnee Taylor coming out called Live Your Life as well as records from Richard Grey, Able The Kid (hes covered In My Eyes) and look out for a remix of DJ Deros Boca Riba.
Location: Joey Harrison`s SURF CLUB
Address: 1900 Ocean Ave Ortley Beach, N, Atlantic City
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