Date: Saturday, July 21, 2012
Start Time: 2:00 PM
Event Type: Festivals
Last Updated: July 26, 2012
IDentity FestivalAmericas First Traveling Electronic Music Festival Experience To Hit Toronto On Saturday, July 21st at Echo Beach Powered By Rogers. Line-Up To Feature Some Of The Most Exciting Names In Edm Eric Prydz, Excision, Nero, Arty, Showtek, Bingo Players And MoreNorth Americas first and only touring electronic music festival experience, IDENTITY, will return this summer, visiting major amphitheaters in fifteen cities throughout July and August. IDENTITY will kick-off in the afternoon, running through into the night, and will be centered on each venues central amphitheater stage. A full list of cities and dates are listed below tour stops include Toronto, Boston, Atlanta, Miami, Dallas, San Francisco, San Diego, New Jersey, New York and more.IDENTITYs line-up features the most cutting-edge acts in EDM presenting them in some of Americas most storied venues, arenas that were long reserved for rock bands. Swedens Eric Prydzs legendary Ibiza residencies, European festival smashes and chart-topping hits undoubtedly served as inspiration for his friends and collaborators, Swedish House Mafia. Prydz, despite huge demand, hasnt toured the US since 2007 due to a fear of flying, but with a new album Eric Prydz Presents Pryda (5/22/12) and a unique IDENTITY live show, this was one road trip Prydz couldnt miss. Other acts tapped for IDENTITY include EDM heavyweights Nero, Wolfgang Gartner, Hardwell and some of the most exciting names in bass music including Showtek, Excision and Noisia. IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsor Emazing Lights. IDENTITY will also again have exclusive playlists on Rdio to accompany the festival. New to the IDENTITY Festival this year are TIGI Bedhead and Lifestyle Condoms. Stay tuned for a full description on what to expect from them this year at the IDENTITY Festival.IDENTITY line-up Eric Prydz Excision Nero Showtek Arty Bingo PlayersEric PrydzEric Prydz is a Swedish DJ and producer best known for his 2004 hit single Call On Me, his remix of Pink Floyds Another Brick In The Wall (known as Proper Education) and more recently the anthem Pjanoo.He also releases music under the aliases of Cirez D, Pryda and Sheridan. Prydz produces electronic music which falls into a variety of sub genres, most notably house (Including electro house and tech house), minimal and techno.Aside from producing music Prydz also runs the record labels Pryda, Pryda Friends, and Mouseville, which release most of his own music.He has enjoyed great chart success with the singles Proper Education and Call on Me, the latter sampling the chorus of Valerie (the only sample ever allowed of Winwoods work), which topped the UK singles charts for 5 weeks. Proper Education reached number 2, 4 and 12 in the UK, German and Swedish charts respectively.Although it is reported that Eric Prydz has a fear a flying, he does not let that stop him from playing in places such as New York, as well as various countries in Europe.
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