Event Details
Date: Friday, April 13, 2012
Start Time: 8:00 PM
Event Type: DJ Events, Special Events
Last Updated: April 06, 2012
Views: 1
VicePoised at his laptop, where hes masterminding his newest mix, Vice flashes a smile and says, I love what I do. Theres no part of me that wakes up and is like, Dang. I have to go to work. To still have that newness driving me is a good thing.While hes still a young man, Vice is also an industry veteranapproaching his 20-year mark. The LA native discovered his passionfor spinning records at the age of 12, when he bought his first turntables. Like most musically precocious kids, he came into that world by hearing and falling in love with what his older brother and older sister were playing. Id borrow from my sisters collection of Air Supply, Blondie, Depeche Mode and Madonna records. My brother would have the Cure and Morrissey and I would buy hip-hop and house records.Vice likes to mix these types of artists along with newer music into his sets, which is unusual for the always-current world of club DJ-ing. Ive always been a multi-genre DJ, he says. Ive always been a music lover. A lot of DJs stick to one format. Ive never been that DJ. Ever since Ive started Ive always played all types of music. It stems from being a house party DJ, a wedding DJ, a high school dance DJ, a radio DJ. Ive always done so many kinds of things as a DJ that its brought me to where Im at right now. My set has something for anybody and everybody.Vices first big break came in 1998, when he started playing hip-hop records on LAs Power 106 for a listenership of 1.6 million. It really tightened up my skills. It was always live, with vinyl, and there was no going back and fixing things.In 2002, Vice saw new opportunities emerging in Las Vegas at the huge clubs that were starting to open and left his radio job. He began with a residency at Body English in the Hard Rock Hotel and later moved to the mega-club Tao, where he still has a residency. The move to Vegas has been a huge game-changer for him, exposing him to an international audience. DJ Vice has now played all over the world, including Shanghai, London, Singapore, Hong Kong, Norway, Germany and Istanbul.Vegas has also embraced Vices other venture: the wildly popular CRSVR, a boutique that sells top of the line sneakers. Vice opened the first store in Santa Barbara three years ago and just this year opened CRSVR at the Cosmopolitan on the Strip. Its a Nike tier zero store, which means that it sells the very first top of the line Nikes the minute theyre available. Vice also gave CRSVR his own twist by setting up a DJ booth in the store.